![]() You can watch the entire motion graphic video on YouTube here. For instance, The School of Life once again has shared a small highlight of their short documentary on “How To Find Fulfilling Work?” as an IGTV video. You can make promotional cuts for Facebook, Instagram, Twitter, and more from a single video. Like any other video, a motion graphics video too can be cut into smaller snippets. Motion graphic videos are easy to repurpose For example, check out this 3 minute explainer video on Bitcoin.ĭ. ![]() So viewers can just sit back, relax and watch a motion graphic or an animated video to learn or understand something in a short amount of time. Motion graphic videos require little from the viewer For example, check out this short video explaining the production of the COVID-19 vaccine by Vox.Ĭ. A lot of explainer videos end up being motion graphic videos. ![]() Motion graphics make it easier to understand contentįrom graphs to bar charts, timelines, or even abstract, intangible concepts, motion graphic videos make it easy for us to understand a concept of a situation. An interesting motion graphic example is this video by The School of Life on our human need for connection.ī. These videos successfully emphasise a point or drive a certain action by appealing to human emotions and needs. They can also have mood setting music, voiceovers, and other animated shapes and more. Motion graphic videos usually have animated text at the least. Motion graphic videos help establish a point or drive an action Here are a few qualities that make motion graphic videos so suitable for storytelling and brand building: A. While there are many types of content that can engage people, motion graphic videos are particularly suited to help brands tell their stories. It’s a completely different type of animation. Want to animate characters to bring a children’s fairy tale to life like Disney does? That’s actually not motion graphics. Here's a motion graphic template by InVideo for the Netflix show "Dark". Have a look at this motion graphic video featuring the title sequence of a film called Big Fish. Graphic designers usually combine them with audio for multimedia projects. They are pieces of animation or digital footage which create the illusion of motion. Motion graphics refer to animated graphic design. How to make motion graphics- the easiest way in 2022 1. When should a brand use motion graphic video?ħ. What is the difference between animation and motion graphics?ģ. Whether you’re a marketer, a C-suite exec, or a brand builder, this is your complete guide to understanding and learning motion graphics and video.Ģ. So, why are “motion graphic” and “video” used as sometimes distinct, sometimes interchangeable terms? How do you choose which type of video (or motion graphic) is right for you? And how can you create one that will engage your audience and achieve your goals? We know you have plenty of questions, so let’s get right to it. It is also safe to assume that many of these videos will be motion graphic videos. It’s safe to assume that many of them will be content marketing videos, aimed at engaging audiences and interesting them to take an action, make a purchase, or see a concept with fresh eyes. Works with national and international clients:ģD Hubs, Acne (SE), Addikt, Artibite, Big Shots, Circus Family, Clarify, DieTwee, Duinzand,, Egotribe, Four Corners, FreemanXP, Hartebeest, Hoofdruimte, Hollandse Meesters, Identity Works (SE), Imagine People, In 6 0Seconds, Jeremy Jansen, Maartje Kuiper, Marjolijn Stappers, New AMS, Vandejong, Kummer&Herrman, Launderette, Lucy&Claire, Orientation Travel Productions, Onetribe, Paul Cupido, Random Studio, Rogier Martens, Sue Doeksen, Subsoda, SoVideo, Wouw.By 2022, 82% of all internet traffic will be video views, according to a report by Cisco. Motion Graphics, Animation, Explainers, Video Editing, Compositing, Title-design, Infographics, SVG Animations, HTML5 Animation (Lottie), Projection Mapping. Learn more about this move by listening to this podcast created by Jan Wolter Bijleveld – de Hoofdruimte. While still freelancing everywhere in the Netherlands, since 2020 Mitchel Tan moved into the woods, setting up his studio, surrounded by nature in "Landgoed Eerde" (Overijssel). He combines and focuses three main aspects: the why question, storytelling and aesthetics.įrom 2015 till 2018 he was also working as a teacher for Cinema 4D animation classes at HKU University of the Arts Utrecht. ![]() Started in 2006 as an independent video-editor, Mitchel Tan (1982) is a dutch motion graphics design studio.
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